By Gel Santos Relos
Last week, the new slogan for the Philippines was unveiled by the Department of Tourism: “It’s more fun in the Philippines!” -- a tag line that hopes to attract more tourists to visit the country.
“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” says the new Tourism Secretary, Ramon Jimenez, Jr.
While the 7107 islands that make up the Philippine archipelago are already endowed with the beauty of tropical paradise and enriched by the soul of their heritage and culture, the biggest selling point of the country will have to be the warmth and hospitality of the Filipino people.
“The national line is a goal, a constant reminder to ourselves why we can tell travelers it’s more fun here than anywhere else,” says Sec. Jimenez. “It needs everyone’s support for it to stay true—we need to make sure people’s experiences in our country are positive, enjoyable, and most of all, fun.”
This slogan, however, had been controversial as it was said to be copied from a 1951 Swiss National Tourist Office campaign “I’s more fun in Switzerland!”.Secretary Jimenez was quick to defend his department’s campaign, stating, "The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it.”
Finance Secretary Cesar Purisima cited intellectual property rights argument, "Uh, ok, so Switzerland used 'It's more fun--' in 1951 . Thats 61 yrs ago. Even intellectual property rights expire after 50 yrs."
Some preferred the “Wow Philippines” while others thought the new slogan truly captured what many local Pinoys, balikbayans, and even tourists feel about their experience in the Philippines.
What do you think about this new slogan? When tourists ask you, what will you say? WHY IS IT MORE FUN IN THE PHILIPPINES???