By Gel Santos Relos
(Asian Journal, February 19, 2011)
In the increasingly competitive airwaves and consciousness space in the United States, especially in the middle of news about the recession, the turmoil in the Middle East, and the seemingly never-ending election cycles, an ordinary person needs to have done something totally brilliant heroic act, or a totally insane or unusual feat, to enjoy his or her 15-minutes of fame. Or, he or she can be a superstar—a celebrity of world status, and his every move or word gets followed and becomes news.
The events and headlines of the past weeks --- yes, even of mainstream media--- is testament to the fact that our Pambansang Kamao, the best pound for pound boxer of the world and Congressman of Saranggani in the Philippines—Manny Pacquiao—has indeed achieved the superstar celebrity status.
MTV Cribs featuring Manny Pacquiao has gone viral. It shows Manny touring the viewers himself in almost every nook and cranny of his beautiful mansion in Los Angeles. This video has been watched and commented on not only by his kababayans and fans but by foes and even detractors among kapwa Filipinos as well.
The Pacman flew back to the United States last February 8 to promote his upcoming fight with Sugar Shane Mosley in Las Vegas on May 7. The press welcomed him with open arms, never left him and continued to churn stories about his visit.
The media went gaga over his new ‘do—bouncy and long and layered and very much like the hairstyle of no less than the crush ng bayan among tweens—Justin Bieber (or is like the Beatles’?)! The Wallstreet Journal ran an article entitled, “Manny Pacquiao Returns—Sporting a Bieber”. Examiner.com wasn’t as friendly, stating “If President Aquino doesn't declare Pacquiao hair disaster area, Obama must”.
Even in our own daily newscast “Balitang America” on The Filipino Channel, people have been buzzing about the ‘do! 57% of our viewers say the Bieber cut is no good for Pacquiao, stating he is no pop star but a boxing champion and a Congressman. 43% give the Pacman their thumbs up, saying Pacquiao is not just a serious boxer—he is also a big personality that can rock a big hairstyle!
Salons have been wanting to cash in on Pacquaio’s ‘do, even on his new goatee. He has definitely spread his influence beyond the boxing arena—he has conquered the fashion world as well.
But Manny Pacquiao surely delivered a knock out punch in Washington DC when he was welcomed by no less than Senate Majority Leader Harry Reid and by President Barack Obama.
Reid introduced the Pacman to his colleagues on the Senate floor not only as Congressman Manny Pacquaio but also as a “friend” and “citizen of the world”. He openly expressed his gratitude for Pacquiao for his endorsement which helped Reid get re-elected in Nevada in the past midterm election. This welcome was highlighted by an exchange of flags between the two politicians.
"I try not to bother the president, but I bothered him on this occasion because I felt that the president should acknowledge this man and the enthusiasm that people here in America have for him," Reid was quoted by National Public Radio in its published article “Manny Pacquiao: Boxer Who Packs A Political Punch”. The article discussed Pacquiao the Congressman and Public Servant---it even ran a caption that ran a Lennox Lewis quote, “The influence of boxer Manny Pacquiao of the Philippines has been compared to Nelson Mandela's.”
After his visit to the State capitol, Reid brought Pacquiao to meet with Obama in the White House where Congressman Pacquiao had a closed door luncheon with Reid and Obama.The Washington Times via the Associated Press reported that “the Filipino boxing sensation was crossing the street near the White House when several drivers, trying to snap photos of Pacquiao with cell phones, caused a multicar pileup.”
Pacquiao’s publicist Fred Sternburg further told the Associated Press that the eight division world champion “posed with Obama for several photos, including a boxing pose, in the Oval Office.The President gave him three grocery bags full of light blue M&M’s with the presidential seal, along with a watch adorned with the seal, and said he hopes to someday visit the Philippines.”
Even CNN followed Pacquiao in this sojourn and ran the story “Manny Pacquaio Takes On Washington”. “Quite a force in US politics”, the story said, and Reid’s inviting Pacquiao to Capitol Hill and the White House was “payback time”. It underscored how the Pacquiao endorsement helped Reid win during a tough re-election bid. The report highlighted Pacquiao’s influence on the Filipino-Americans (80,000 strong in Nevada) catapulted Reid to victory with a margin of 30,000 votes over Republican challenger Sharron Angle.
The CNN report said Reid’s gratitude and appreciation may go beyond a public “thank you”, and lead the story to Pacquiao’s elected position in the Philippines as a Congressman. And it sure had—with Harry Reid the Senate Majority Leader, arranging the meeting between Obama and Pacquiao.
Whether you love or hate Manny Pacquiao and the celebrity status he has earned through the years, I can only agree with his promoter Bob Arum. Manny Pacquiao has now built a strong tie with no less than the Senate Majority Leader himself. Who knows how this can help the Philippines’ causes in the future? And whether you agree or disagree with Manny meddling in US politics, Pacquiao has just shown the United States that the Filipino vote is a force to reckon with.
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